This summer our super premium Italian beer brand Peroni Nastro Azzurro 0.0% is bringing fans from across Europe the opportunity to feel the passion from inside the Aston Martin Aramco Cognizant Formula One™ Team garage via a new multi-sensory experience called ‘IL PITSTOP’.

The custom designed mobile, multi-sensory experience will travel across 11 European cities including London, Budapest, Amsterdam and Milan for their British, Hungarian, Dutch and Monza Grand Prix, as well as other key cities including Belfast, Manchester, Birmingham, Sopot, Gothenburg, Berlin and Bucharest.

Guests will have the opportunity to view the Aston Martin Aramco Cognizant Formula One™ Team car up close, and in person whilst also partaking in a pit stop challenge. Guests will also feel transported to the garage with a unique soundscape experience offering them the noise of the AMR22 being drafted into Il Pitstop. Samples of the new Peroni Nastro Azzurro 0.0%, offering the same crisp and refreshing Italian taste experience as Peroni Nastro Azzurro but with 0.0% alcohol will be available to sample.

The IL PITSTOP TOUR SCHEDULE

Belfast - Thursday 16 – Sunday 19 June

Manchester - Friday 24 – Saturday 25 June

Birmingham - Monday 27 – Tuesday 28 June

London - Thursday 30 June – Sunday 3 July

Budapest - Tuesday 26– Sunday 31 July

Sopot - Wednesday 3– Sunday 7 August

Gothenburg - Thursday 11 – Saturday 13 August

Berlin - Thursday 18 – Monday 22 August

Amsterdam - Friday 26 August – Sunday 4 September

Milan - Wednesday 7– Monday 12 September

Bucharest - Saturday 17– Sunday 25 September

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Dreher (part of Asahi Europe & International) is one of Hungary's oldest established breweries. The company, which has evolved steadily through 4 generations of the Dreher family, became a role model in premium beers and continuous innovation on 5 continents by the beginning of the 20th century. Throughout the storms of history Dreher endured several serious challenges, but it was able to successfully preserve its existence and dominant role. It received many titles and awards for its brand, products, and capabilities. With the communist nationalization in 1948, the quality approach was replaced by a focus on simpler needs and mass production. The privatization of the 1990s brought the introduction of new products and the refurbishment of the factory, but the focus remained on the high-volume products.

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