As a company we believe that creating and maintaining meaningful connections between people regardless of nationality, ethnicity or background is essential to the well-being of humanity.

Across Asahi and together with our employees we are providing financial support in the order of one million euro towards humanitarian activities to support the Ukrainian people. This includes support for refugees arriving in Poland, Hungary, Czechia, Slovakia and Romania where we operate. We will also be providing humanitarian support directly into Ukraine and for journalists working there and in danger. We continue to support our colleagues from Ukraine financially and by other practical means so they can best help their loved ones in need.

Asahi does not operate in Russia or Belarus and at the beginning of March we stopped exporting our products there.

More stories

7/27/2023

In Hungary, Moderate Alcohol Consumption is on the Curriculum

As a result of the "I drink smart!" initiative by Dreher Breweries (part of Asahi Europe & International), the topic of responsible alcohol consumption has become part of university classes. The pilot course of the program's UNI series started at Budapest Metropolitan University in the fall of 2022. Since the program's start, over a hundred graduate and postgraduate students have studied and designed awareness campaigns on moderate alcohol consumption. Following the success of the pilot semester, the unique initiative continues on other universities as well: Budapest Corvinus University and Moholy-Nagy University of Art and Design also joined with their courses.

Read more
2/13/2020

Drink Radegast, save water

Availability of water sources in Central Europe has become an issue in recent years. Our Czech brand, Radegast, took the fight against drought into its own hands and leads the initiatives for saving water.

Read more
10/26/2022

Prazdroj Recognised as a Trendsetter in Sustainability

Our Czech and Slovak brewer Plzeňský Prazdroj recieved two prestigious awards in 2022 TOP Responsible Company. The professional jury recognized Prazdroj´s Sustainability Report as the best one in Czechia. At the same time, Prazdroj received the top prize within the entire competition and became Trendsetter among large companies. The prize was awarded to Prazdroj for setting trends in the area of corporate responsibility in the long term, as well as for new inspirational developments in the area of sustainability. The alliance Byznys pro společnost (Business for Society) has been giving these awards since 2011, and we have regularly been ranked among the top ones.

Read more